Start affiliate marketing in Kenya

Affiliate marketing in Kenya has grown at an accelerated pace in the past few years. 

As more and more brands see the value of affiliate programs, businesses have rushed to get involved. 

This is great news for anyone who wishes to make money from their spare time and online assets. 

Sure, you might not be able to launch your own brand or business right away. 

But with affiliate marketing, you can start small by partnering with a business that aligns with your core values in Kenya. 

For example, if you’re interested in providing excellent customer service and support to people who purchase their products, then partnering with an eCommerce store that sells similar items may be a good fit for you. 

Once you join an affiliate program or an affiliate network like ShareASale, it’s much easier than ever to bring visitors to your site through blog posts and other content-sharing channels. 

Let’s explore how you can get started with affiliate marketing in Kenya.

What Is Affiliate Marketing?

Affiliate marketing is the practice of partnering with a third party (the affiliate site) to earn a commission (commission). It is the best way to monetize a WordPress blog.

When a customer who you referred to the affiliate site makes a purchase from that affiliate site and then repays you when you receive a commission on the sale. 

Affiliate marketing is a type of internet marketing in which individuals or businesses promote products on a website with the intention of generating sales or leads for the company or person who provided the content. 

This can be done through advertising sales or alternatively, you can choose to provide content that interests others and attract interested parties to your site which they can then browse to make a purchase if they choose. 

Affiliate marketing is a form of online marketing in which someone outside your business helps you promote products and earn a commission in Kenya. 

This commission can be paid either by the product owner (the company that created the product you’re promoting) or by the end-user (the person who ultimately purchases the product you’re recommending).

How Does Affiliate Marketing Work In Kenya?

You start by finding and signing up with an affiliate network (ACN). 

ACNs are like a virtual marketplace where you can connect to various affiliate networks, like for example, which will provide their users with the ability to advertise products for you to sell and deliver customers to you who buy products from your recommendations. 

You will find partners or affiliate networks to promote products and have them deliver customers to you who are interested in buying those products. 

Once you have customers, you will get paid a percentage of their purchase. Depending on the product, you can get a flat fee or a percentage of every sale.

How To Start a Successful Affiliate Marketing Program Campaign In Kenya

Take the following steps:

1. Finding potential partners and brands for an affiliate marketing program

The first thing you should do is look at the products your potential partners and brands sell. 

Identify products that you would be interested in promoting as an affiliate. 

If you are an eCommerce store, you can also look at other products your featured partner sells. 

This will help you identify items that are relevant to your business, and allow you to expand your product selections with new customers. 

While affiliate networks will help you find partners, you will ultimately be responsible for finding new customers. 

You can use various different marketing strategies to find new customers, but one of the best is through blogging. 

The key to successfully blogging as an affiliate marketer is to make blogging an essential part of your content creation process. 

You want to start planning your posts months ahead of when you will actually write them. 

Once you start blogging regularly, you will find that you have more and more ideas about what you would like to write about. 

When you are brainstorming new posts, include potential affiliate products and brands as topics to consider. 

In order to generate a high level of engagement, you will want to write posts that are both useful and informative, so that your readers will find them interesting and helpful.

2. Decide on a niche for your affiliate program in Kenya

Next, you need to decide on your niche. A niche is a specific area of interest that your readers are likely to be interested in. 

A niche can be completely unrelated to your business, or it can be a topic related to your industry or products. 

Once you have a niche in mind, you can identify keywords and related topics that your readers would likely be interested in, and begin researching those topics. 

It’s important to remember that a niche may change as your blog develops, but choosing a topic that you believe will remain relevant for a long time is a good way to start.

3. Choose your keywords and track conversions

Now that you have a niche picked out, you can start looking into potential keywords to use as your banner and headings. 

While you don’t have to stick to just one keyword, you will want to use a few related keywords. 

It’s also important to use keywords that are likely to attract readers interested in the topic of your blog, as these are the customers that you want to convert to customers. 

You can track your affiliate campaigns by looking for keywords with high search volume and a high average click-through rate (CTR), and then monitoring your affiliate campaigns to see how many clicks you are receiving.

4. Write and publish quality content

The next step is to publish quality content. Quality content is the key to making a successful blog as an affiliate marketer. 

While you want to promote affiliate products, you also want to keep your blog focused on quality content. 

You can kick off this process by looking over your blog and identifying weak points. For example, do you have a lot of irrelevant posts? 

If so, you can simplify your content creation process by eliminating the posts that have no value.

5. Use a tracking tool to keep an eye on your campaign’s performance

One of the best tools you can use as an affiliate marketer is to use a tracking tool. 

A tracking tool will help you keep an eye on your campaign’s performance and see how many visitors are coming to your site and converting. 

This will allow you to make improvements to your blog’s content and help you to attract more quality visitors. 

A good tracking tool will be easy to use and provide real-time analytics so that you can start seeing results as soon as you sign up for a tracking service.

6. Build quality backlinks

Another way to increase your site’s visibility is to build quality backlinks. 

Backlinks are links from other sites to your site and will improve your site’s rankings in search results pages. 

While it may seem like building backlinks is a great way to spam your site, it’s important to remember that Google penalizes sites with poor backlink profiles, so it’s important to build quality links that are relevant to your business. 

There are a number of different ways to build backlinks, including joining forums, guest blogging, and creating mini-contests. 

It’s important to pick an approach that works best for you, and then stick with it.

7. Track results and measure performance

The best way to measure the success of your campaign is to track your visitors and their actions on your site. 

This will give you real-time data, allowing you to make improvements and adjustments to your content and marketing strategies. 

By tracking your campaign’s performance, you will be able to identify which landing page or post receives the most traffic and understand what type of content is most effective for bringing visitors to your site. 

If you want to be successful as an affiliate marketer, you need to make sure that you are following these steps.

Types of Affiliate Marketing In Kenya

Affiliate marketing in Kenya has become one of the most popular ways for businesses to drive sales and grow their brand. 

It’s an industry that seems to be growing by the day, with more businesses coming up with ideas on how they can market products or services and drive sales through third parties. 

It involves a business partnering with another company to market a product, service, or brand. 

The business will then pay a cut of profits (referred to as an affiliate fee) to the affiliate every time a consumer purchases their product through that affiliate. 

This is why it’s also known as the Voucher Marketing Method. 

It has become a booming industry in recent years because it’s such an easy way for small-scale businesses to gain traction and generate revenue fast. 

Here are the different types of affiliate marketing in Kenya:


One of the biggest challenges marketers face when it comes to affiliate marketing in Kenya is building an effective relationship with their partners. 

This can be difficult when you’re trying to build a long-term partnership. How to find partners and make deals depends on the type of products or services you’re selling. 

You can either seek out available partners or seek an online platform to connect you with potential partners. 

Once you have a partner, you can either work with them directly or work with an agency. 

Working directly with a partner might be easier for some marketers because it can be more convenient. 

However, working with an agency ensures that you have clear rules and regulations set in place to make sure you both follow through with the agreement.


To become an affiliate marketer, you need a website that offers affiliate programs and an email list. 

You can also use social media to drive traffic to your website or create an online store. 

Affiliate marketing involves a business partnering with another company to market a product, service, or brand. 

The business will then pay a cut of profits (referred to as an affiliate fee) to the affiliate every time a consumer purchases their product through that affiliate. 

This is why it’s also known as the Voucher Marketing Method. 

It has become a booming industry in recent years because it’s such an easy way for small-scale businesses to gain traction and generate revenue fast. 


If you want to start an affiliate marketing business, you can either chart your own path or take advantage of the many affiliate networks that exist. 

To find the right partners, you can join affiliate networks and post your products or services on the sites of other affiliate networks. 

Alternatively, you can find partners through social media. With the right strategy, you can find and partner with affiliates who are interested in promoting your products or services. 

If you’re interested in starting an affiliate marketing business in Kenya, the first thing you need to decide is whether you want to do it on your own or join an affiliate network. 

You can either chart your own path or take advantage of the many affiliate networks that exist.

How Do Affiliate Marketers Get Paid In Kenya?

The way affiliate networks pay affiliate marketers in Kenya depends on the network and their agreement with the affiliates. Affiliates should never violate network rules. 

For example, some networks have a policy that prohibits affiliates from selling the same products or services on multiple networks. 

Others may prohibit their affiliates from selling certain types of products or services. 

Affiliate marketers in Kenya can either choose to get paid through a set fee, set commission, or a combination of both. 

Some networks may also offer a different payout structure for different types of products or services.

Pay per sale

Affiliate networks usually charge a fee of 10% or less when an affiliate is paid per sale. 

In most cases, it’s a flat fee, which means you get paid when the sale is made. Some networks may also charge an additional fee when you’re paid per sale. 

For example, if you’re paid on a percentage-of-commission basis, you get paid a percentage, but you also pay a fee based on how much you earn.

Pay per lead

Some networks also charge an affiliate fee per lead generated by your campaigns. 

You earn a flat fee when someone signs up as a result of your campaign, and you have to pay a fee for each lead you generate. 

Affiliate networks with a pay-per-lead payout structure have the potential to generate a lot of leads. 

This may be good for marketers who want to drive sales by attracting new customers to their brand.

Pay per click

Some affiliate networks charge a fee per click generated by your campaigns. 

You earn a lump sum when someone clicks on an ad and someone else clicks on an ad that came from your campaign, and both users are charged a fee. 

With a pay-per-click structure, you get paid when someone clicks on a paid ad and are charged a fee when someone clicks on an ad that comes from your campaign.

Pay per install

Some affiliate networks also charge a fee per install generated by your campaigns. 

You earn a lump sum when someone clicks on an ad and installs an app, but someone else who clicks on your ads gets a percentage of the fee. 

With a pay-per-install structure, you get paid when someone clicks on an ad and are charged a fee for each app that is downloaded as a result of that ad. 

Affiliate marketing in Kenya has become a booming industry in recent years because it’s such an easy way for small-scale businesses to gain traction and generate revenue fast. 

And with so many online platforms now dedicated to giving marketers access to consumers, affiliate marketing has never been easier for just about anyone who wants to get involved in this growing niche market.

The Common Types of Affiliate Marketing Channels

As the affiliate marketing industry grows, more and more businesses are starting to explore affiliate marketing as a way to generate extra revenue. 

In fact, it’s estimated that by 2020, the affiliate marketing market will grow to over $69 billion. 

Affiliate marketing allows you to sell someone else’s product in return for a commission whenever they make a transaction through your link. 

For example, if you sell clothing or accessories and an interested party uses your link to buy something from your shop instead of one of your competitors, you get paid for that sale. 

You don’t have to be an expert in selling products in order for this strategy to work for you. 


Some affiliate marketers prefer to partner with bloggers who write about products and services in addition to writing editorial articles about related topics. 

Bloggers who partner with affiliate marketers can serve as the face of your business when you publish content about it. 

Whether you have a personal blog or an e-commerce website, you can use it to promote other people’s products and services.


Influencers are people who have a large following on social media sites like Instagram, YouTube, Snapchat, and Twitter. 

Many brands pay influencers to post sponsored content on their accounts to generate more traffic and sales. 

When an influencer posts a sponsored item on one of his or her social media sites, a huge amount of traffic is directed to the product’s page, which increases the chance that it will be purchased.

Email lists

Many brands and businesses allow affiliates to host their own email lists. 

This is a popular method of email marketing that helps you to collect email addresses from your customers and send them periodic newsletters or offers. 

You can also use email marketing to drive targeted traffic to your eCommerce store or website. 

For example, if you sell clothing, you can send emails about the latest styles and designs to your customers’ addresses and remind them to buy more clothes or accessories from you.

Large media websites

Many affiliate marketers choose to partner with websites that host large amounts of traffic. 

For example, if you sell clothing, you can use BuzzFeed to host a piece of content on your blog about a new style of dress that you recommend to your readers. 

An hour later, when a BuzzFeed reader clicks your link and buys that dress, you get paid.

Why Be An Affiliate Marketer In Kenya?

Here are some of the reasons:

No customer support

Some affiliate marketers are interested in e-commerce while others are more focused on blogging content. 

Passive income

Some affiliate marketers choose to partner with websites that generate a lot of traffic and make the process of building an affiliate audience easier.

Work from home

Some affiliate marketers in Kenya choose to partner with websites that generate a lot of traffic and make the process of building an affiliate audience easier. 

These websites often contain content about products that you can recommend to your readers.

Convenient and flexible 

Unlike other work-from-home options, affiliate marketing doesn’t require you to spend time looking for new clients or convincing people to buy from you. 

You simply sign up as an affiliate and provide links to the merchants who sell products you’ve been reviewing and recommending for free.

Performance-based rewards 

Some affiliate programs pay out rewards based on the performance of your campaigns, such as the number of sales you make. 

These programs are an excellent way to grow your business because they help you to measure your success.

How To Get started As a Successful Affiliate Marketer In Kenya

Affiliate marketing has grown into a very popular niche industry in Kenya. The vast majority of affiliate marketers use niche sites and blogs to market their products.

As long as you have an idea for a product that people can buy, you can start an affiliate marketing business. 

However, if you want to be successful and make money with your venture, then it’s imperative that you follow the right steps. 

When you sign up as an affiliate marketer, you will be helping companies sell their own products so that they can get more visibility for their brand and sell more services or products through their own company.

Here are the tips to help you succeed:

Choose campaigns carefully

As you start your affiliate marketing career, you need to choose campaigns carefully. 

You will be able to generate leads, prospects, and customers only if you choose the right campaigns. 

You will find many blogs and articles regarding affiliate marketing, but there is no sure-shot method to decide which campaigns work and which don’t. 

It’s important to choose the right campaigns for your business. Choosing the right campaigns will help you gain more exposure to your product and services. 

You will also be able to convert more customers if you choose the right campaigns. 

Choose those which have a size that fits your budget, have a high click-through rate, and are of high quality. 

You will also want to avoid those which have too many negative reviews and complaints. 

A high percentage of negative reviews and complaints can damage your reputation and cause fewer customers to buy your products and services.

Be up-to-date with current trends

You will want to stay up-to-date with what is trending in the affiliate marketing industry in Kenya. 

There are many blogs and websites that cover affiliate marketing, and you can learn a lot from them. 

However, what is trending in the industry can change quickly, so you need to stay up-to-date with what is currently trending. 

You can do this by searching for blogs and websites that cover the industry you’re interested in, and reading their articles. 

You can also use online networking websites like LinkedIn to find bloggers that cover affiliate marketing topics you’re interested in.

Review products and services

When you decide to start as an affiliate marketer, don’t just sign up and start promoting products. 

Instead, choose a handful of products you believe people would be interested in. 

It is crucial that you take the time to read product reviews and learn as much as you can about the products you intend to promote. 

You will be able to choose the right products if you choose products that have a high demand and high quality. By reviewing products, you can also help other customers.

Develop a rapport with your audience

When you promote products, it is important to develop a rapport with your audience. 

You do this by reading product reviews, replying to customer reviews, and thanking the people who promote your products. 

When you develop a rapport with your audience, you will be seen as an authority in the industry and be able to share a lot of expertise. 

You will also be able to inspire your audience to buy your products.

Make it personal

When you promote brands, it is important that you add a personal touch to them. 

When you make it personal, you will be able to connect with your audience on a more personal level and be able to inspire them to buy your products and services. 

It is important that you add a level of interest to each product and service you promote.

Executive Summary

Making money with affiliate marketing programs in Zambia can be a rewarding way to increase revenue streams without taking on too much risk. 

All it will cost you is your time. Simply invest your hours upfront, and you can continue to reap the rewards.


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    Best Regards

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